Even though I'm pretty "into" Internet marketing now, it wasn't always that way. I actually created my first website back in the late 1990's. At that time I was just getting my feet wet. Truth be told, I was a total Internet newbie! My site wasn't optimized - I wasn't even aware of optimization back then! But having a website gave me a place to refer prospects and it saved me the expense of having to print brochures. I could update it myself anytime I wanted and it cheap and fast ... it fit my budget and my needs to a "T!"
I also starting using email marketing way back then. At that time I didn't have a full blown ezine like I do now, but I did send out a monthly email directing people to visit my website for the latest marketing tips and trends. And you know what, even as basic as it was, it worked! So I guess the moral of the story is, start with what you know now, even if it's very little (because believe me, I knew VERY little back then!) and just do it. You'll learn as you go, and who knows, before you know it you may end up just like me, using Internet marketing as your primary marketing vehicle. If you'd like to learn more, you can read my article on Internet Marketing for Small Business and see a list of the 10 Internet marketing strategies I'm currently using by, clicking here.
Marketing Tips Podcast: Small Business Internet Marketing
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(length 3:39 minutes)
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