Debbie LaChusa

Even though I have over 20 years of experience in marketing, I must admit that when I started doing business online, my skills in the area of writing sales copy were lacking. I'm a pretty good writer, and I actually really enjoy writing, but writing Internet sales copy was a whole new ballgame for me. I've spent a lot of time over the past year to improve my skills in this area and I've been writing and rewriting my sales pages along the way.

But even after all this, I still felt somewhat "copy challenged!" So last month I decided to hire an expert to help me. I hired Lorrie Morgan-Ferraro of Red Hot Copy to consult with me on my copy. And boy am I glad I did. She went through my sales pages with me line by line and helped me make the copy stronger. I'm still working on some revisions, but I'm telling you, nothing beats getting help direct from an expert. They can cut to the chase and help you get where you want to go immediately. Instead of taking months or even years messing around with trying to figure it out on your own.

Lorrie even let me share a great article in my 10stepmarketing Ezine that she wrote on why it's so important to know how to write your own copy. In the article she shared 5 reasons why. And I tell you, I'm sold. If you'd like to read the article you can find it here.

What have you struggled most with in your marketing? Writing sales copy like me, or something else? I'd love to hear about it.