Debbie LaChusa

I have a question for you: What language do you use in your marketing? Do you use a lot of industry lingo? Or, do you speak in plain old English? Do you use simple terms that your clients and prospects can easily understand? Do you use powerful, emotional words that paint a picture for your clients of how you can help them ... how their life or their business will change if they hire you or buy from you?

Sometimes we are so involved in what we do, and we're surrounded by the language of our industry, that we use that same language in our marketing. After all, WE know what it means. But very often when it comes to our prospects and clients, that same language falls on deaf ears. Because it's all about US ... not THEM. And therein lays the problem.

Powerful marketing follows the KISS Principle ... you know, "Keep It Simple Sweetie" (or "Stupid," but I personally hate the word "Stupid!"). Powerful marketing uses plain old English ... words your prospects can easily understand and relate to. Almost as if a good friend were talking to them.

I encourage you to take inventory of the language you're using in your marketing. And make sure you're using the KISS Principle. You may be surprised what it will do for your results.