This week's Extreme Marketing Makeover coaching call was a fun one. Everyone is working hard to craft their Elevator Pitches and really get to the core of what's special about the product or service they offer. This is week three of the six-week program and they've already completed a series of exercises to help them uncover a powerful positioning they can each own.
While a few people have been struggling to really get to their core marketing message, at one point on Wednesday night's call, one participant, Becky, interrupted and about jumped through the phone with a "Can I say something?!" She went on to share, "As you were all talking, and I was listening, I suddenly got it! I now know exactly how to clearly express myself in my marketing. I'm so excited!"
Becky emailed me today with her revised Elevator Pitch. And I am ecstatic to report SHE'S GOT IT! This is why I love doing this program so much. It is so exciting when the light suddenly comes on for someone who has been struggling with their marketing. When they feel confident that they finally know exactly what to say to market their services. Especially when it's someone who was pretty lost in the whole marketing process before. It just warms me all over when that happens. :-)