Debbie LaChusa

We're wrapping up Week #5 in my Spring Extreme Marketing Makeover Program and everyone is making great progress. And some interesting stories are starting to emerge. John, the winner of my Free Marketing Makeover, shared an interesting story about how he is using his new marketing skills. His son is in a punk rock band - in fact he had to put himself on mute during our last call because the band was practicing in his garage! - and John shared that he had just rewritten the band's marketing materials. His son's response? "That's exactly what we've been wanting to say, we just couldn't come up with the words!"

John by the way has also done a great job rewriting his website home page, coming up with a very unique and valuable offer to help him start building an email list, and he's put together a great direct mail letter to start sending out to prospects. He's currently working on turning that one letter into a campaign.

It's so awesome to see someone jump on all the information he's learning and not being afraid to go out and start using it. Because as I explained to John and everyone else in the makeover program, the best way to get started on improving your marketing is to get out there and start testing it. Learn the basic skills and start putting them into practice. Because you can learn something from everything you do. Even after 21 years, I still learn from every marketing activity I undertake, and I use that learning to make my future marketing even stronger.

So in the words of legendary marketer Nike: Just Do It!