Debbie LaChusa

It's Memorial Day weekend and that means it's the start of summer. In our house that means it's the start of travel softball season and you can bet we'll be gone every weekend supporting our 16-year-old daughter Brianna as she works toward earning a college scholarship. This weekend we're in Rancho Cucamonga. Yes, there really is a place called Rancho Cucamonga!

But it also means that June is right around the corner, and we're nearly at the half-way point of the year. That means it's time to pull out your marketing plan and review it and re-evaluate. And that's exactly what I did last week. I realized that I have accomplished a lot of what I set out in my plan. I also realized there were a few projects that fell by the wayside. It seems there always are. I guess that's because my eyes are usually bigger than my stomach. Or, to quote another cliche, I usually bite off more than I can chew. I am always eager and over-zealous about how much I can accomplish. That means my "To do" list is always long and there are always at least a few things that never get crossed off.

But I've learned that by attacking my business and my marketing aggressively I always get more done. And even if a few things don't happen I get farther than I'd get if I censored myself. So I always take a break half-way through the year to re-evaluate my plan. To take off the activities that didn't get done and that I don't see getting done. And add the new opportunities that came up that I never expected. I also measure my successes and my progress toward my goals. This mid-year marketing plan tune-up is the best way I know to stay on track toward my vision and my goals, or to get back on track if I've happened to veer off. I encourage you to pull out your marketing plan this week and review it and re-evaluate. And let me know how you're doing. I'd love to hear!