Debbie LaChusa

I love to write. In fact, I consider writing my strongest marketing muscle. Yes, I started with some natural ability ... plus my dad was a teacher so I got plenty of lessons from him growing up - in fact, when he reads my website or The 10stepmarketing Ezine, he still corrects my writing! I've also spent the better part of the past 20 years honing my writing skills. Working my writing muscle, if you will. The result is the same as the result you get when you go to the gym and work the muscles in your body. You get stronger. And your body is better equipped to serve your needs.

I believe that to be successful marketing your own business, you need to start with your strengths. Start applying those strengths in the marketing of your business. Do what you do best (I've used writing and posting articles, my ezine, and now this blog as primary marketing tools for 10stepmarketing ). Then, either hire or barter with others to do what you don't like doing or aren't good at. At the same time, keep working all your marketing muscles to make them stronger. Take classes. Read books. Consult experts. Strong marketing muscles equal a strong, successful business.

What are you good at? What do you enjoy? Writing? Networking? Sales? I'd love to hear ... make a post and share your strengths. Who knows, maybe someone else reading this blog might just need the very skill you've mastered.