Debbie LaChusa

A few months ago I subscribed to a list that sends me daily motivational quotes. So, every day in my email inbox, I receive a motivational quote. Since the service is from Nightingale Conant the quotes are from some very enlightened and influential people. Just the other day I received a very powerful, yet simple quote from Earl Nightingale about goals:

"People with goals succeed because they know where they are going ... It's as simple as that."

That really is what it's all about. In the The 10stepmarketing System I've devoted an entire step to setting goals. Because I know that without goals, you don't have a marketing plan. And without a plan, you're just wandering. If you think about it, we create goals and plans for many things in our life. Going to college. Getting a job. Getting married. Starting a family. Buying our first car or our first home. Vacations. Birthday parties. The list goes on and on. For all these activities we get a clear picture of what we want, we set a goal and we create a plan to get there. If you're buying your first home, you first decide what type of house and neighborhood you want to live in, you determine how much a home there costs, you find out how much money you'll need for a down payment and you create a plan to save that money so you can ultimately purchase the home. You have a very clear target making it very easy to see the steps necessary to hit it.

The same holds true for marketing and building your business. You've got to start with goals. How big do you want your business to be? How much money do you want to make? How many clients do you want to serve? Once you've determined this, you can create a plan to get there. What are YOUR goals? Have you written them down? If not, why not write them down right now and post them in a comment. Put them out there, make them real and see what happens.