Debbie LaChusa

Are you trying to market your business all by yourself? I know I've been guilty of this myself at times. If you find yourself in this boat, I'd like to suggest a very effective small business marketing strategy called Gatekeeper Marketing. A gatekeeper is defined in the dictionary as someone who controls access to something. For example, if you're entering an exclusive gated community, the gatekeeper is the person who gives you access to that community.

When it comes to marketing, gatekeepers play the same role. They have the power to give you access to a community of your ideal clients. And not only can they give you access, they can also give you an implied endorsement. This means those prospective clients will think more highly of you and your business than if they just happened to bump into your marketing on their own. Pretty powerful stuff. Could you be using gatekeepers to get the word out about your business to more of your ideal clients? The answer is more than likely, "YES!"

I invite you to learn the 3 steps you can take to employ this powerful marketing strategy by checking out my article, "Are Gatekeepers Your Ticket to Marketing Success?"

Have you used gatekeepers or partnerships to successfully market your business? If so, I encourage you to make a post and share your experience.