Debbie LaChusa

You probably read my headline and thought, wait a minute, isn't that backwards? Isn't it supposed to be "Ready, Aim, Fire?" Well, two years ago I might have agreed with you. But not anymore. Let me tell you a little story. I used to be one of those people who planned everything down to the smallest detail. Ever heard of "analysis paralysis?" Well I had it big time! I just was not comfortable doing anything, especially in business, until I had done ALL my research and put all my ducks in a row. As a result, it often took a long time to get up and running with new ideas.

So what exactly is Ready, Fire, Aim? The whole idea is you get ready to act, do your homework or your research, map out a plan and then you take action. You don't wait until you know everything about a subject. You learn enough to take a few steps and then you GO! As a result of this new approach, I have to say my business and I have grown more quickly than I ever thought possible. Yes, I've made some mistakes, but another funny thing happened along the way. I realized the mistakes DIDN'T KILL ME! In fact, I've learned more from my mistakes than from my successes.

You may be wondering why someone who advocates planning (The 10stepmarketing System is ALL about creating a marketing PLAN for your business) is touting the virtues of "Ready, Fire, Aim," the seeming antithesis of planning. It's because I don't want you to get stuck like I was for so many years. Get into the game, even if you think you're not ready. Do the best you can and recognize you're going to keep learning every step you take. Then adapt and finetune as you go. I guarantee you'll get where you want to go a whole lot faster!