Debbie LaChusa

If you've been following my blog or 10stepmarketing Ezine for awhile, you know my 16-year-old daughter plays fast-pitch softball and is on a quest to earn a college scholarship. We've spent much of this summer traveling to tournaments where she can be seen by college coaches in the hopes that some of them will try to recruit her. And the one thing I've noticed is that these coaches are great at narrowing down exactly what players they are looking for. They know what positions they need to fill, what year they are looking to fill them, and the other criteria that are important to them. For some it's grades. For others they want big hitters, still others want all-around athletes. But one thing is for sure: they are all crystal clear on what they are looking for.

I think most small business owners (myself included!) could learn a few things from their precise nature of recruiting players. If we could apply this same clarify of vision when it comes to recruiting new clients, and know EXACTLY what we're looking for in a client, we'd probably be a lot more successful in finding them. We wouldn't waste time on clients that don't fit the mold. And, we'd also know exactly where to find them, so we'd be more efficient in our marketing. Just something to think about.