Do you think of your business as a brand? Because it is one, whether you view it that way or not. Even if it's just you, a solo-professional, working out of your home. Even if yours is just a small local business marketing to customers in your own hometown. It's still a brand. The question is, is it a strong brand? Does it stand for something? Does it have an image? Does it create a perception in your prospects' and clients' minds? Either way again, the answer to these questions is yes. But if you haven't taken steps to create your own brand, your brand may not stand for what YOU want it to stand for. Instead, you've left if up to your audience to create that meaning.
I launched 10stepmarketing in January 2005. My brand started with an idea. The idea that marketing doesn't have to be complicated. And everything that I've done in building my business over the last year and a half, from naming the business, to getting a logo, to writing my tagline, to building my website, to creating my products and services, to writing this blog has been focused on supporting that one central idea. It's all been focused on creating a brand that stands for simple, step-by-step marketing and business-building. Every decision I make, all the marketing I do, is focused on staying true to my brand. Because when someone comes to 10stepmarketing, I want it to be crystal clear to them what it's all about.
I've never let the fact that I am a company of one, or the fact I don't have a big marketing budget stop me from focusing everyday on creating my brand. And, it's starting to pay off. I encourage you to take a look at your business. Have you created a strong brand? Or have you just been doing business? It's never too late to start developing your brand.
Marketing Success Podcast: Even Small Businesses Can Be a Strong Brand
Click Here to Download MP3/Audio
(length 3:36 minutes)
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