On Monday, September 18th, I was interviewed by Wayne Kelly of The Wayne and Jayne Show, a morning radio show in BC, Canada, and we talked about the biggest mistakes small business marketers make. It was great because being on the radio provided free marketing exposure (my favorite kind!) for 10stepmarketing. How did I manage to get myself on the air?
Well, I met Wayne back in March at Mark Victor Hansen's Mega Marketing Magic conference. We've kept in touch since then and I recently invited Wayne to be interviewed for my weekly Marketing Success Podcast. (You can hear his interview next month right here on 10stepmarketing Connection).
You see, in addition to being a radio DJ, Wayne also has his own business, On-Air Publicity - 30 Days to Radio Interview Success!, teaching small business owners how to get on the radio. Wayne and I had such a great connection when I interviewed him, that he invited me to be a guest on his radio show!
You just never know what can happen when you meet someone and take the time to build a relationship.
Click Here to Download MP3/Audio
(length 5:02 minutes)
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