One of the things we always do for my consulting client in the real estate business is brainstorm ideas to help him grow his business - to sell more homes. Recently we came up with the idea of holding a big event ... a party if you will ... to celebrate the community being 20 years old. After all, 20 years is a big milestone. This community is an established master-planned community with a great image. This event would capitalize on that and tie in with some publicity efforts we had planned.
But the very first decision my team and I made was to hire a professional event planner. I suppose we could have tried to pull the event off on our own. And we could have saved the fairly substantial fee we're paying the event planner. But we knew going in that events are not what we do. We are great at marketing, advertising and public relations, but events are an entirely different ballgame.
And this decision has been reinforced every single day since we made that decision. Why? Because when I see all the work the event planner is doing, and all the contacts she has, and what she is able to pull together, I realize there is no way we would have been able to do the same. We would have spent so much more time and money, and I'm sure the event wouldn't hold a candle to what she is planning. She's the expert. Events are what she does. And it pays to hire experts and stick to what you do best.
I encourage you to take a look around at what hats you're wearing in your business and ask yourself if there's someone who might be better qualified to do that work than you. Maybe it's your bookkeeping, or your writing, or your administrative tasks. Whatever it is, consider outsourcing that work to an expert. While it may seem like you can't afford it at first, if it frees you up to focus on revenue-producing activities, it will easily pay for itself in no time.
Marketing Success Podcast: Should You Delegate or Do It Yourself?
Click Here to Download MP3/Audio
(length 3:46 minutes)
Subscribe to Feed Below:
