Like it or not, people draw conclusions about you and your business by the way you look, and the quality of your marketing materials. If you cut corners in the image department, your business will suffer.
As a small business owner or solo-professional, you're probably working on a tight budget. And, it's pretty easy these days to do everything yourself. Not like when I started out in the advertising business 21 years ago! That was before desktop publishing and all the online services that are now available.
These days you can design and print your business cards and letterhead online, you can create your own website, you can design and publish your own e-newsletter, you can even distribute your own press releases worldwide at the push of a button. While this is great for small business owners on a budget, there's a downside as well. When you can easily do things and they don't cost a lot, sometimes the planning and forethought that should go into these activities gets sacrificed. After all, you won't be out that much time or money if it doesn't work.
The problem with this approach is that it forgets one important point: Even if your pocketbook doesn't suffer, your IMAGE does. I'm all for DIY marketing, in fact it's what I teach in The 10stepmarketing System. Just make sure you understand what you're doing and you take the time to plan out your actions. And if you're not very good at something, pay someone else to do it for you. In the long run, it will cost you a lot less.
Are you an avid DIY Marketer? And if so, how has it helped you grow your business on a budget?
Marketing Success Podcast: Looks Matter: Your Marketing Image Can Make or Break You
Click Here to Download MP3/Audio
(length 3:42 minutes)
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