If you watch TV or listen to the radio, it's hard to miss all the "Get in Shape Now" ads. In fact, even without looking at the calendar, you know it's January. It's marketing blitz time for health clubs and gyms, weight loss programs and anything related to getting in shape.
Why? Because these business owners know their ideal clients have just made a New Year's Resolution to get in shape and lose weight. So they do the smart thing. They put their ads out in the marketplace when their ideal prospects are ready, willing and able to buy.
In the marketing world, it's called seasonality. And, taking advantage of it is a great way to maximize your marketing budget and generate higher response rates. And, seasonality doesn't just apply to the health and fitness industry.
Today's Marketing Step: Take a look at your business. Are there certain times of year your clients are more likely to be in the market for your services? Or, times of year when buying your product or service is the last thing on their mind? If so, time your marketing plan to coincide with these seasons and you'll not only make your marketing dollars go farther, you'll get better results as well.
Does your business have seasonal ebbs and flows? Have you used them to your marketing advantage? I'd love to hear how it's worked for you.