Today we're going to take a look at how well your home page represents your business and your brand, and how well it converts visitors into prospects and clients. Because if your website looks beautiful, but it isn't bringing you prospects and clients every single day, it's not a marketing vehicle, it's just an online brochure ... a pretty picture.
Marketing Step of The Week: Look objectively at your website home page and answer the following 10 questions.
(1) Is is clean and simple, or is it crammed with too much content?
(2) Does your eye follow a logical path down the page? Or, does it jump all over the place, not knowing where to look first?
(3) Is it clear to your visitors what action you want them to take?
(4) Do you want them to subscribe to your email list?
(5) Do you want them to call you?
(6) Do you want them to email you?
(7) Is the headline large enough to attract attention?
(8) Does the headline address your ideal clients and the problem you can solve for them?
(9) Is your navigation a short list of choices, or a long overwhelming list?
(10) Is your home page consistent with your brand, in content and design?
How did your home page do? Did it pass with flying colors? Fail miserably? Or, maybe you're not sure? I encourage you to take the next step and answer this question honestly. Then take steps to tune-up your home page so it becomes a client-generating marketing tool.
Making over websites is just one of the tasks we tackle in the Extreme Marketing Makeover Program. And these are only a sampling of the questions we ask in our critique. Click here now to learn more about this results-oriented program and to find out how you can save $100 on tuition.