Today is my brother's birthday. He lives in another state and he's never been big on birthday presents, but I didn't want his birthday to pass without at least sending him a card. So last night I went online to Hallmark.com to send him an e-card. In a few minutes, at no cost, I was able to send him a personalized birthday card that would be waiting for him when he turned on his computer this morning. I happen to know he reads his email every morning while drinking his coffee (marketing translation: I put my message where my audience would see it).
My intention was to just send him the e-card. But while I was on Hallmark.com, I noticed a promotion that would allow me to send a gift along with the e-card. The gift they were promoting tied in perfectly with the e-card I had selected. And, it was very inexpensive. I thought, "what the heck ... why not surprise him with a little gift, too!?"
Hallmark.com made it so easy for me to go from sending a free e-card to buying something. It was a no brainer! So I did it. And I realized this was a great example of the perfect upsell. They tied the offer into what I was already committed to. They made it easy for me to add it to my order. And they took care of all the details so all I had to do was provide some information, and my credit card number and in a few days my brother will be surprised with his gift.
Are you using the power of the upsell to sell more to your current clients? Even if you are in a service business, take a look at how you can offer your clients additional services, that tie in with what they are already buying. It doesn't take any more marketing power on your end because you've already got them ready to buy. So it's an easy way to generate more profits from your current clients.
I'm going to look for ways I can do this in my business. How about you?