This week we celebrated Valentine's Day. Probably the biggest sales day of the year for flowers, jewelry and greeting cards. So it's expected that we'll see advertising and sales on these items leading up to Valentine's Day.
But an interesting thing happened this year. I received three email promotions from business email lists I am on, offering special discounts in honor of Valentine's Day. These sales were presented with a message of "we appreciate you as a client so in honor of Valentine's Day, we're offering this discount."
I'm all for tying your marketing into trends and holidays. After all, I DID hold a sale in honor of my birthday last year. But I'm just curious how effective these kinds of holiday sales are when the product or service has nothing to do with the holiday being celebrated. I know my birthday sale was a big success. I'm curious about all of these Valentine's Day sales.
I'd love to hear if you purchased a product unrelated to Valentine's Day, because it was offered at a discount. Or, even if you didn't, if a holiday sale would be enough to push you over the buying edge on a product you were on the fence about. Or lastly, if you are one of those business owners who ran a Valentine's Day sale, I'd love to hear how effective it was. Please post a comment and share your thoughts.