In the "10 Steps to Success" Teleclass series, we are walking through each step in The 10stepmarketing System. This week we covered Step 4 and identifying who your ideal clients are. This is a tough one for many people. In fact, I also received several questions posted on my website this week on this very topic.
One person wrote in saying "the toughest thing for me - as a full-service branding/design/development business - is who my client base should be. Almost anyone would do! How do I build a sensible list?"
Another wrote in to say that he has a singles group and at his last meeting there were 5 men and 39 women. I don't understand why men don't show up to our singles group."
Yet another wrote in asking how to get people who can afford what you have instead of dreamers who either can't afford it or don't have the money to spend.
The answer to ALL three of these questions is the same. It's understanding who your ideal clients are and creating a marketing plan designed to effectively reach them.
Be sure to check back on Thursday to listen to my "Marketing Success Podcast" titled "The Deadliest Disease in Marketing" to find out how you can apply what I teach in Step 4 of The 10stepmarketing System to answer these questions and create marketing that attracts YOUR ideal clients.