I leave for Florida tomorrow to film my 10stepmarketing infomercial. It will be a whirlwind trip sandwiched in between my "10 Steps to Success" teleclass on Monday and my Winter Extreme Marketing Makeover tele-coaching call on Friday!
I have to say the process of producing an infomercial has been educational for me. And, it's certainly been a lesson in direct marketing from the pro's.
It was a lot of fun to read the script and find out how they recommend engaging people to buy my 10stepmarketing System. I'll be anxious to see the finished product as it's the first time I've been "on camera!" And, I am excited about the opportunity the infomercial will provide to reach and help many more small business owners and prospective small business owners.
I have to say, an infomercial was not something I planned as part of my marketing plan. But it was because I had a marketing plan that I easily knew what decision to make when the opportunity came my way last year. I recognized it as an excellent opportunity to reach my marketing goals in a way I had not previously considered. And, I jumped on it. That's one thing I love about having a marketing plan. It makes these decisions SO EASY!
Unexpected opportunities come our way all the time when we set an intention to be successful and grow our business. I'd love to hear about unexpected opportunities that have come your way. Please post a comment and share.