Weekly Marketing Success Podcast: "Do I Need 2 Marketing Plans to Market Both a Product and a Service?"
If you offer both products and services, do you need to have separate marketing plans for each one? This is a very valid question, and one that could have several answers. First let me say this ... I recommend that all service providers create or acquire products they can sell in addition to their services. By doing so, you take yourself out of the "trading hours for dollars" trap that many solo-professionals find themselves in.
Once you have that product, we must address the question of whether or not you need one or two marketing plans. Listen as I discuss this topic and share several questions you can ask yourself to easily determine if you need one marketing plan or two.
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(length 5:55 minutes)
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