Debbie LaChusa

Someone recently asked me, "How do you learn to feel comfortable tooting your own horn to promote your business?" Well, first let me tell you that I too used to suffer from this business-stifling problem (even though at the time I had a job - it STILL had a huge negative impact on me). You can read the article I wrote about it here.

You see, I figured (like so many people do) if I did a great job, people would notice. NOT!

Instead, you have to look at it this way. First, ask yourself the following four questions:

(1) Am I good at what I do?
(2) Do I help people?
(3) Do people who hire me get good results?
(4) Do people get good value when they hire me?

If you can confidently answer "yes" to all four questions, you absolutely should be letting everyone know this. (And, if you can't answer "yes" to these questions, you need to do some work on your business model or services to ensure that you can.) Look at it this way, if you don't let people know about you, who do you think will? Sure, some of your clients may refer you. But the bottom-line is this ... if it's your business, it's up to YOU to promote it.

And promotion and sharing the results you get for people is NOT bragging. Bragging is when you go around telling people how great you are. Promotion is when you let your results speak for you.

So compile your results. Your business "stats" if you will. If you need a little help, read the article I wrote titled "Earning the Right With Stats: 10 Steps to Greatness!" Then start using your stats in your marketing and sharing them with the world.

Are you shy about promoting yourself? If so, I challenge you to post a comment on this blog and share at least ONE of your stats ... one great result you've gotten for a client, or the thing you do better than anyone else. Go on, get it out of your system so you can move past this block and get on with your marketing and helping all those clients who are waiting to find out about you.