Are your sales lagging? Do you have a sales letter on your website but aren't generating any sales? Do you have a tough time converting prospects you speak with into paying clients? Are your speaking engagement "back of the room" sales lacking?
Ahhh ... sales. The other half of the marketing equation. Even if you are an excellent marketer, and you attract prospects like bees to honey, if you can't convert those prospects into paying clients, your business is still in trouble.
A few years ago I learned a sales trick from my mentor T. Harv Eker, that works like a charm. It's called the "Incredible Offer." And, I'd be willing to bet that you have been persuaded by the Incredible Offer at least once in your life.
An Incredible Offer is when you put together such a great package, that your audience - whether a crowd at a seminar or a single person on the other end of the phone - thinks it's crazy NOT to buy. You build up the value so high that they have absolutely no reason not to say yes.
If you're not sure what to offer, check out the article I wrote titled "Increase Your Sales with an Incredible Offer" for 10 tips to help you get started.
Then build up your offer, and go back and rework your sales pitch, your sales letter copy or your landing page to make it absolutely irresistible!
Do you have an example of an Incredible Offer you'd like to share? If so, please post a comment!