I was talking to a client this week who was expressing extreme frustration in her ability to get clients. She explained that while she was having great success with her speaking engagements, public relations efforts and article marketing, and has even become the known expert in her area, when push comes to shove, people don't seem willing to fork out money to hire her.
She admitted she is having great fun speaking and writing, but she is not growing her business the way she planned. However, she did share an unexpected result from all of her marketing efforts, and that is ... everyone wants her to write articles. She is strongly considering becoming a freelance writer. It is something she really enjoys and there is strong demand for her services in this area. She's now wondering if all of her marketing is now leading her in a different direction, perhaps a better direction for her business.
At this point, we don't know for sure. But I love her attitude and willingness to trust and follow where she is naturally being led. After all, in the end isn't it all about creating a business that allows you do what you love?