One of my 10stepmarketing Ezine subscribers recently wrote in to ask what to look for in a networking group. The email went on to say "I have very limited time and I know how important networking is. But I feel like I have been wasting my time at a couple of these non-dynamic groups."
Boy, can I relate. In fact, I have curbed my networking considerably for this very reason. In fact, I wrote an article on this topic a few months ago. You can read it here and learn the 4 key steps to successful networking that I recommend.
Laser Networking
I now practice what I call "Laser Networking" and have found it to be much more effective. In fact I just added an entire section to my The 10stepmarketing System on Laser Networking because I don't want my clients wasting time on marketing activities that don't generate results.
Laser Networking, like the rest of the marketing activities I recommend, is very targeted. As a Laser Networker, I am very selective about who I network with. And, most of my networking doesn't happen at official networking meetings. Instead I seek out people who have the clients I want, or who I believe I can create a successful partnership with.
Is networking effective for you? Post a comment and share your experience!