Did you know you can make your marketing dollars go farther and improve your response rates by tying in or coinciding with holidays and events? Just look around at the ads and promotions you are seeing right now.
What do you see? Lots of advertisements that tie in with springtime, Mother's Day and weddings. Because it's that time of year. Pretty soon you'll be seeing marketing related to Father's Day and graduation for the very same reasons.
Smart marketers know that consumers are already thinking about these things so they tie their marketing in with these events.
Take Mother's Day for example. Smart marketers know we'll be buying gifts for mom. So they're capitalizing on that fact by spending their marketing dollars in the weeks leading up to Mother's Day.
In fact I just did the very same thing with my business. On Monday, I introduced my brand new program, 6 Figure Work At Home Mom. Since the beginning of the year I have been planning the launch and I purposely tied it in with Mother's Day. Why? Because it's a natural tie-in.
For example, I issued a press release to announce the program and I'm betting on the fact the media will pay more attention to it because of the Mother's Day tie-in. I used this same marketing strategy when I launched my Extreme Marketing Makeover Program, by tying it in with the Extreme Makeover craze that was going on at the time. And it worked. My press release got the attention of Entrepreneur Magazine and they ran a feature on my program.
Have you built holiday and event marketing into your marketing plan? If not, I encourage you to consider how you could.