Weekly Marketing Success Podcast: "Pink Spoon Marketing Works in the Offline World, Too!"
While most people associate the "free taste" marketing strategy with the online marketing world, it has actually been around much longer than the Internet. Baskin Robbins ice cream stores have been using it in the offline world for 60 years. And, this past weekend, I experienced two more examples of "pink spoon" marketing in the offline world. Listen as I share these examples, and who knows, it just might inspire you to come up with a creative way to implement this tried and true marketing strategy in your business.
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(length 6:05 minutes)
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