Today I am sharing Small Business Advertising Tip #2: Select Your Advertising Venues Carefully
Take some time to research what media your ideal clients are reading, listening to, watching or visiting.
What magazines or newspapers do they read?
What websites do they visit?
What radio or television stations do they listen to or watch?
Select the media that will best reach your ideal clients. This sounds fairly obvious, but you'd be surprised how many small business owners advertise in the publications THEY read instead of looking for what their ideal clients are reading.
If you'd like a little more guidance, there's an entire section on Advertising in Step 9 of my 10stepmarketing System. I used to buy advertising for a living, so I share everything you need to know to make a smart advertising buy and to create an ad that will get you the best results possible.
Tomorrow I will share Tip #3.