Today I am sharing Small Business Advertising Tip #3: Follow the 3-10x Rule.
You never want to advertise just once. To be effective, advertising requires frequency. Follow the 3-10x rule and plan to run your ad at least three times in a row. Because that's what it takes for your ad to be noticed, and acted upon. So, if you are advertising in a monthly magazine, that means running your ad in three consecutive issues.
If you can't afford to advertise at least three times, reconsider your decision to use advertising, because your chances of success go way down.
If you'd like a little more guidance, there's an entire section on Advertising in Step 9 of my 10stepmarketing System. I used to buy advertising for a living, so I share everything you need to know to make a smart advertising buy and to create an ad that will get you the best results possible.