Just this past weekend I was once again reminded of the power of free gifts to generate business. I was in Las Vegas with my daughter and husband - my daughter was playing in a fastpitch softball tournament. We stayed at the Orleans Hotel with my daughter's entire team and their families.
When we checked in they gave us a coupon book with a variety of coupons that could be redeemed within the hotel, casino and restaurants for free gifts or discounts with purchase. On Saturday night, we all decided to go to the hotel's buffet for dinner. Not only had a few families eaten there the night before and reported the food was very good, but there was a coupon for a free bottle of wine.
So off went 20 of us to the buffet for dinner and to collect our free wine. We were happy to get our free bottle of wine, and at $14.99 per person for dinner, and two dinner purchases required to get the wine, I'd say the hotel did quite well that night, too!
I'm not saying the free bottle of wine was the only reason we went, but with all of our other choices of places to eat in Las Vegas, it certainly tipped the scale in the favor of the Orleans Hotel buffet for us!
The free gift with purchase is a marketing strategy works. How could you use it to build your business?