Another key step in creating your marketing plan is understanding who your competitors are. We all have competition, and while I believe we live in an abundant Universe, I also believe you can't successfully market a business with blinders on. If you haven't taken the time to assess your competitors, you are in effect going into business with blinders on.
And, you will have a hard time establishing a niche or a positioning for your business. How can you possibly give your prospects a reason to hire you or buy from you, over all of their other choices, if you don't know what those choices are?
The answer is simple. You can't.
I encourage you to take this very important step and size up your competition. So you can then determine where your business, product or service fits in. If you need a little help doing this, I've devoted an entire step to helping you determine who your competitors are - the obvious ones and the NOT so obvious ones - in my The 10stepmarketing System.