Another key step in developing your marketing plan is determining WHO you are going to market to. When I first speak to a client seeking help with their marketing, I always ask them who their ideal client is ... or who it is that they are trying to get as clients.
Very typically they respond with a long list of potential clients, or a very broad description, such as "baby boomer women." Or, they might even say, well just about anyone could be a client for my product or service. It's very easy for me to see at that point the reason they are so overwhelmed and frustrated with their marketing.
The ONLY way you can effectively market your product or service is to FIRST identify WHO it is you are going after. This is your ideal client. The only way to effectively reach them is to first identify who they are - specifically!
Think about it this way. When you make a phone call, what do you do? You call a particular phone number ... the number for the person you are trying to reach. Let's say you want to call someone, but you don't know their phone number. What are your odds of reaching them if you just start random dialing? Pretty slim, huh?
The same goes with your marketing. If you have not identified WHO you are trying to reach, you can't determine where you can reach them. And you also can't possibly know WHAT to say to them to get them to purchase your product or service.
That's why knowing WHO you are marketing to is such an important step in creating your marketing plan. I encourage you to take this important step in creating your marketing plan and identify who your ideal clients are. If you need a little help, my The 10stepmarketing System has an entire step devoted to helping you determine who you most profitable ideal client is.