Another key step in creating your marketing plan is determining what your marketing message should be. WHAT you say in your marketing will in large part determine whether or not your marketing is effective.
You need a marketing message that is targeted precisely at your ideal clients. You need a message that compels them to take notice and makes them want to know more. You need a marketing message that strikes an emotional chord with them, because people buy based on emotion, not logic.
Unfortunately, most marketing messages created by solo-professionals and small business owners - the folks who can't afford to hire a marketing pro to create their marketing for them, not only appeal to the logical side of the brain, they also are usually talking about the wrong thing. It's no wonder they don't generate any results for their business owners.
So what's the message in your marketing? Have you taken the time to identify the ONE KEY MESSAGE that must be communicated in all of your marketing? And, are you using that message in everything you do? Are you appealing to the emotional reasons your prospects will purchase your product or service, or are you trying to logically convince them to buy?
I encourage you to take this important step and identify what what your key marketing message is and start using it in all of your marketing. If you need some help, I devote an entire step to creating your key marketing message in my 10stepmarketing System.