I am very proud to announce that my flagship product, The 10stepmarketing System "How to Successfully Market Your Business in 10 Simple Steps," has been awarded the 2007 APEX Award for Publication Excellence in the How-to Writing category. This is the second year in a row my small business marketing how-to guidebook has been honored with an Apex Award. Nearly 5,000 APEX entries were received with 1,521 Awards of Excellence handed out. A PDF with a detailed list of all award winners is available here.
This award was presented to my completely updated 2007 Step-by-Step Guidebook. The updated version includes over 40 new pages, including two new sections on advertising and Internet marketing. The 188-page updated how-to guidebook is comprised of 10 steps that teach small business owners and solo-professionals how to market effectively while also helping them create and implement a marketing plan.
The how-to guidebook is part of The 10stepmarketing System which sells online for $97.
APEX 2007 awards were based on excellence in graphic design, editorial content and the success of the entry in achieving overall communications effectiveness and excellence. The APEX Awards are sponsored by the editors of Writing That Works: The Business Communications Report, published by Communication Concepts, Inc. of Springfield, Virginia. 2007 marks the 19th year the awards competition has been held.