Think of your marketing copy as your sales force, in print. For your marketing efforts to be effective and give you a return on your investment of time and money, your copy needs to effectively engage your audience and persuade them to want to know more, and to buy whatever you are selling. It also needs to clearly communicate what your business, product or services are all about and how they can solve a problem your prospects have.
Done well, it will also serve to attract only your ideal clients, repelling those who are not a good fit for your business. To write effective marketing materials you need to be very clear what your objective is for each piece. What do you want it to achieve? What do you want the reader to do once they've read it? Then write and design the marketing piece to lead your prospect to take that ONE action.
In Step 7 of my 10stepmarketing System we focus on helping you uncover what your Key Marketing Message is - what is the ONE thing you need to say to your prospects to get them to buy from you, and not one of your competitors. Once you know what it is, you can easily create any marketing piece.
There are also other great copywriting resources available. One of my favorite copywriting gurus is Lorrie Morgan-Ferrero of Red Hot Copy. I've even had her personally review and critique some of my sales pages. Lorrie offers a free weekly ezine along with self-study products and live boot camps and is a great resource if you want some focused help with your marketing copy.
Additionally, my Step of the Month Club topic for August is "How to Uncover Your Key Marketing Message and Sales Copy Points." This call is happening on Thursday, August 16th and is free for all Step of the Month Club members.
If you're not currently a member, you can join today and get one month free (new members only please). Click here now to learn more and join today!
Don't worry if you can't make the live call, it will be recorded and made available as an mp3 download.