It's one thing to have a website, it's quite another to have a website that makes you money. To have a website that makes you money, you need to have persuasive copy, since your copy must do the selling for you. This is an area I have struggled with in the past, and spent a lot of time studying and getting help with. Because writing copy and writing Internet Sales Pages are really two different disciplines.
To write effective, persuasive sales copy, you need to understand some basic principles of direct marketing and sales. You must walk your prospects through the sales cycle, including hooking them with an attention-getting headline and engaging copy, address how you can solve a problem or fill a need they have, answer any questions that might be running through their mind as they are reading, and present an irresistible offer. That's a lot and it's no easy task.
Plus, once you've written your copy, you have to test it, and keep testing different variations (e.g. different headlines, lead copy, pricing, offers) to find out what works best. It really is a never-ending task. But, it is definitely worth spending the time. Once you have a web page that consistently converts prospects into clients for you, your business is set.
Do you have any copywriting tips or questions? Post and comment and share.