So you've decided to offer a free special report or Ebook to entice your website visitors to give you their email address. This is a great way to begin creating a following ... to begin building a list of people who are interested in what you do so that you can start building a relationship with them.
But what do you do once you've written the report or ebook? What format should it be in? What about the cover? Does it need a fancy design? What if you're not very creative?
Here are a couple of tips to creating a special report or ebook that will represent your business well and will serve as an effective marketing tool. First, you want to publish your free report or ebook in PDF format. This is the format that users can open and read using free Adobe Acrobat Reader software.
The good news is, there is a free tool you can use to create PDFs, so you don't have to fork over several hundred dollars to purchase the paid version of Adobe software. Just check out PDF995.com to download this free software.
Secondly, you want your special report or ebook to look professional and to have a cover that effectively markets itself on your website (read: makes people want to sign up for it!). I just discovered a great design service that provides affordable, professional-looking e-covers. I encourage you to check out divalish Media for fresh e-cover designs for your ebooks, special reports and other digital products.