You can post your press releases online for a fee, or for free. My favorite place to post press releases is PRWeb. For between $80 and $120 per press release, you can get distribution all across the web, to all the major search engines and social media networks.
There are also lots of places to post your press releases online for free. In fact, in my 10stepmarketing Resource Center I share 13 of these free sites.
You can also go direct to the media, and mail, fax or email your press releases to the magazines, newspapers, radio and television stations in the markets you want to target. Media Post is a great, free online resource with listings of media by medium, category or industry, and featuring contact information.
Spend a little time and you can build your own custom press release distribution list using this free service.