If you are using PR as a small business marketing tool, you need to know where to distribute your press releases for maximum effect. Online press release distribution offers a variety of free and paid outlets - I'll share more of these on Wednesday. But don't forget about offline distribution.
Your first task is to figure out what media your ideal clients are reading, watching, or listening to, because your goal is to get your news into that media. You want your ideal clients reading about your business, product or service where they are most likely to get information in your product or service category.
So, if your market is stay at home moms, you want to identify the parenting magazines they read and put them on your distribution list. If your market is small business owners, find out the websites they visit looking for small business advice, or the magazines they read to learn more about effectively managing their business.
You job is to build a list of media, and then find out who the editor or appropriate reporter or writer is, to pitch your story ideas to, and to send your press releases to. This way, you can get your news in front of your ideal clients and start to generate awareness of your business, product or service. Yes, it does take a little legwork, but it doesn't cost a thing!
Don't miss my teleclass on Tuesday, September 11th, titled "How to Use PR to Market Your Business for Free ... in 10 Simple Steps!". The call is free for all Step of the Month Club Members. Not yet a member? Join today and get one month free here.