PR, also referred to as public relations or publicity is one of my favorite small business marketing tools. Not only is it cheap (and very often free), it is also easy to do, and can generate great exposure for your business. And that exposure includes the implied third-party endorsement of the media your press release is picked up in.
But many small business owners and solo-professionals have questions about how to use PR to market their business. What format should their press release be in? Who should they send it to? Should they post it online, or just send it to offline media? Should they follow up, or will that put them in danger of irritating the very media they are trying to woo?
So many questions. And I will be answering all of them, along with any other marketing questions, in my monthly Step of the Month Q&A Call on Thursday, September 27th at 5:00pm Pacific Time (8:00pm Eastern Time).
This call is free for all Step of the Month Club members. If you are not yet a member and you have questions you'd like answered, you can join for 30 days free. To get your one free month membership, please visit www.10stepmarketing.com/SOMCmembership.htm