Here's another great example of follow-up. Last week my twin sister Valerie and I went to an inexpensive mall photo studio to have a portait taken. I am getting ready to publish my Twin Connections book and I needed an updated photo of the two of us for the book. I wasn't looking to spend a lot, but I wanted something better than just a "backyard snapshot" so this place fit the bill.
We had our portait taken, we selected one pose and walked out the same day with a handful of prints, for the book and to share with family. I figured that was the end of it.
A couple of days later I received an email from Picture People, the place we had gone for the portraits. The email included a link to an online gallery of the photos we had taken that day, with instructions on how I could easily order more prints. Of course I logged into the gallery to view the photos again. After all, they had taken close to 20 photos and we had chosen only one.
While I wasn't in the market for more prints in this particular situation, I can imagine many other situations where I might be. Or, where I might want to send a link to the online gallery to family or friends so they could see the photos and make a purchase if they want.
This is a great example of following up after the sale. I'm sure it's an automated follow-up that is programmed into their marketing system. It's also a great example of Relationship Marketing, something I advocate in my 10stepmarketing System.
Does it affect my opinion of Picture People? Absolutely! They went that extra customer service step and it made an impression on me.
By the way, here's the photo we had taken! We're fraternal twins ... can you tell?!
Do you have any great follow up stories to share? Post a comment!