Today is Halloween and you know what that means ... kids everywhere will be donning costumes and trolling for treats. But it also means something else ... something to your business. It means we are well into fourth quarter and it's time to start evaluating how well our marketing worked this year so we can begin planning our marketing for 2008.
November is a great month to review your tracking. The whole purpose of tracking all of your marketing is so you can do more of what works and less of what doesn't work. Simple really. That's why tracking is such an important step in The 10stepmarketing System.
So schedule a day soon to sit down and review all of the marketing you did this year, and how well it performed for you. Did each marketing activity bring you new clients? Generate sales? Add names to your prospect list? If you discover that some of your marketing activities didn't accomplish any of these goals, then you will want to seriously evaluate whether or not you want to continue using them. Your marketing should be generating results, and if its not you need to make some changes.
What if you didn't track your marketing this year? If that's the case, now is a great time to start thinking about how you can track your marketing from this point forward. Use coupon codes or unique web page addresses in your ads, your articles, or your press releases. Send speaking engagement audiences to special web pages or make them a specific offer that you can track back to them. Or, if nothing else, when you make a sale or get a new client, ASK them how they heard about you and jot it down ... keep a written record.
Without tracking, you don't know which marketing is working and which marketing is not working. And, there's a pretty good chance you are wasting your valuable marketing dollars and time. And I don't know about you, but I don't have time or money to waste! That's why I include tracking worksheets in The 10stepmarketing System - to make tracking easy.
Click here for an example of the type of tracking worksheets I make available in my 10stepmarketing System. It's a Microsoft Excel file that is already set up to make tracking your marketing activities easy. This one is my gift to you ... just think of it as a Halloween "Treat!"
I hope it will help you better track your marketing!
And, remember, the longer you track your marketing, the better you get at marketing YOUR business. And if you can spend less time and less money on your marketing and get better results, don't you want to do that? Having a marketing plan, and tracking your marketing activities are the BEST way to do so! And remember, that's exactly what The 10stepmarketing System will help you do.