Are you familiar with the Henry David Thoreau poem, "Follow Your Dream"? If not, let me share it ...
If one advances confidently in the direction of her dreams and endeavors to live the life
which she has imagined, she will meet with a success unexpected in common hours.
I've had a print out of this poem in my office since I first opened my own business back in 1998. It's a great reminder. But just last week, I had a stark realization ... I realized I was no longer following my dream, I was CHASING it. Hanging on too tight ... working too hard to make things happen the way I think they should happen, getting frustrated when I wasn't getting the results I wanted from my marketing plan. Quite different from following a dream and simply advancing confidently in that direction. Heck, I was beating down a path!
It's easy to get caught up in trying to achieve your marketing goals. After all, what are plans and goals for? But as I have been reminded several times over the past few weeks, it doesn't really serve us. And it is definitely not a peaceful way to live.
So I am re-focusing and getting back on my path to FOLLOW my dream. Yes, I am still going to work my marketing plan, but I am not going to hang on quite so tightly.
How about you?