Weekly Marketing Success Podcast: "Testing ... Testing ... Testing!"
When I say the word "Test" what do you think of? Those dreaded algebra tests in high school? For many people, the word "test" does not bring up fond memories. Well, I'm here to tell you as small business marketer, you should embrace the word "test." In fact, when you hear the word "test" it should make you smile and want to dance. Okay, maybe that's taking it a bit far. But let me explain what I mean.
There are many questions that arise when you are doing your own marketing, especially if you are not an experienced marketer. And frankly, many of these questions also come up for experienced marketers.
How much should I charge for my products or services? What's the best way to market? Should I advertise and if so, where? What headline will best get the attention of my audience? The list goes on and on.
Listen as I share how testing can provide the answers to these questions, and just maybe put more money in your pocket at the end of the day.
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(length 3:51 minutes)
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