Since we are talking about branding this month, I wanted to share a great example of branding from a solo-professional. No, she didn't hire a big marketing agency to develop a brand positioning for her. No, she doesn't have a great big marketing budget. Yes, she is just like you ... a solo-professional marketing herself.
Meet Debi Silber, also known as The Mojo Coach. Debi is a fitness professional and health coach. She was smart enough from day one to pick a very specific target audience. Debi works exclusively with moms. Why? Because she is one and because she knows and understand this audience well. And she knew she could help them.
After many years of training and coaching moms, Debi realized that what she was really doing was helping moms "get their mojo back." And from that point on, Debi became "The Mojo Coach."
This is a brilliant brand positioning. It has personality (that matches Debi's by the way), it is memorable, it separates her from all the other fitness professionals and health coaches, and it resonates with HER target audience.
Bravo to Debi for creating a powerful Brand YOU!
I am sharing the full interview I recorded with Debi with my Step of the Month Club members this month because I think it is such a great example.
If you'd like to learn more about The Mojo Coach, you'll find her online at www.lifestylefitnessinc.com
Oh, and if you're a mom interested in her services, just tell her that Debbie from 10stepmarketing sent you and she'll give you a 10% discount. Another great example of marketing - offering a referral incentive!