On August 17, 2005 I wrote a press release for my then new business, 10stepmarketing. I sent that press release out to the local media and posted it on PRWeb.com and to be honest I really didn't give it a whole lot more thought.
Until two months later when my phone rang and you'll never guess who was on the other end ... A writer from Entrepreneur Magazine!
She had my press release and was working on a story about my Extreme Marketing Makeover Program. How cool is that?!
In March 2006, 7 months after posting that little press release on PR Web, my business was featured as a "Quick Pick" in Entrepreneur. In my agency days, that's what we called a "Big Hit!"
I don't share this story to impress you. I share it with you to show you how easy it can be to get mega-marketing exposure on a shoestring budget. And it's so much fun when it happens, too! You feel like you just hit the jackpot!
Just so you know, Entrepreneur has a readership of over 2 million people. And if you were to buy an ad in Entrepreneur it would set you back about $80,000. But I only spent $100 to post that press release on PR Web!
Now, I am no Publicity pro. I just used a few PR tips I had picked up from mentors and colleagues and decided to give it a try for my business. Ever since then, Publicity has become one of my favorite small business marketing tactics.
It's also one of the 10 marketing tactics that I share complete how-to instructions for in my brand new product, "10 Ways to Market on a Shoestring Budget"
I even share actual press releases I have written and the press coverage that resulted, so you can see what works and model it. Just imagine what landing YOUR business in a publication that reaches millions of people could do for you? Kind of fun to think about,
isn't it?!
Not only will you learn how to use Publicity to market your business for less, you'll also get complete how-to instructions for 9 more equally effective shoestring marketing tactics.
Check out "10 Ways to Market on a Shoestring Budget" today!