Debbie LaChusa

If you write your own marketing copy, I've got a great resource for you. It's a book called "Words that Sell," written by Richard Bayan. It's a great tool to have sitting by your side when you're writing. The book is divided into sections. Part 1 focuses on "Grabbers" with copy you can use for headlines, subject lines, openings and the like.

Part 2 gives you pages and pages of words that are great sales words. The pages are organized by topic. For example, if you're looking for words to describe how appealing your product or service is, there's an entire page of words to choose from. Think "Thesaurus" but for marketing and sales! It also has sections on Clinchers, Terms and Offers and Special Strategies. If you're writing your own copy, I highly recommend this book. It's inexpensive and it's available on Amazon or in any bookstore.

Do you have a marketing or sales tool that you can't live without? I'd love to hear about it.