Weekly Marketing Success Podcast:
"Interview with Krishna De of Oneocean Ltd: Part 1”
In Part 1 of this two-part interview, hear how this entrepreneur
in Ireland created a vision for her own success and is now
watching that vision come true.
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(length 16:05 minutes)
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Weekly Marketing Success Podcast:
"Interview with Krishna De of Oneocean Ltd: Part 2”
You won't believe what happened to help Krishna's
business grow in just the week that we spoke. Hear
how she's starting to reap the fruits of her labor.
Her story is incredible and inspiring!
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(length 12:22 minutes)
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Weekly Marketing Success Podcast:
"Interview with Risa Olinsky, Classic Fitness & Wellness”
Risa shares her wonderful story of building a successful business
exactly the way she wanted to create it, even after being told by
others that it would never work.
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(length 19:15 minutes)
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Weekly Marketing Success Podcast:
"Interview with Dr. Glenda Tavormina of Tavormina Dentistry”
Hear how this dentist and entrepreneur is overcoming challenges
to build a successful practice. Her advice may just make you look
differently at how you're bringing new clients into your business.
You'll also hear why Glenda thinks you need to think big even if you
want your business to be small ... and I totally agree with her!
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(length 18:06 minutes)
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Weekly Marketing Success Podcast:
"Interview with Dan Nichols, Institute for Small Business Empowerment”
Dan has amazing insight into the biggest challenge most of us face in
building our business and he shares it in this interview. Conquer this
and you'll be on your way ... and you know what ... I believe him!
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(length 17:46 minutes)
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Weekly Marketing Success Podcast:
"Interview with Jane Yogel of Diamond Wellness Solutions”
Changing perceptions of you and your business can sometimes
be more difficult than launching a new business. Hear how Jane
is attacking this problem and rebuilding her business successfully.
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(length 16:28 minutes)
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Weekly Marketing Success Podcast:
"Interview with Mary Claybon of Promoting Health The Middle Way”
I've often heard it said that most new business owners and marketers
give up too soon. Times get tough and they fold. Mary is a great example of what happens when you DON'T give up. If you're determined to build a successful business, Mary's got some great advice for you.
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(length 18:02 minutes)
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Weekly Marketing Success Podcast:
"Interview with Lori Ann Robinson of LAR Consultants”
The Internet is a great place to get exposure for your business
or get lost in the vast sea of websites. Hear how Lori Ann is
using the web to make exciting things happen for her business
and her tips to help you do the same with yours.
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(length 18:03 minutes)
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Weekly Marketing Success Podcast:
"Interview with Laurel Marshfield, Blue Horizon Communications”
Not all clients are good for building your business. Some can actually
hurt your success. In this interview, Laurel shares her tips on the
3 traits you should look for in every client, before taking them on.
If you want to enjoy your business more, you don't want to miss
her great advice! Advice she has followed to successfully build her
own solo-professional business.
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(length 16:48 minutes)
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Weekly Marketing Success Podcast:
"Interview with Steve Nye of SPN Services, Inc.”
Steve Nye is a soft-spoken entrepreneur who shares the mistakes he has made in building his business along with the steps he has taken to create a computer services company that allows him to work with exactly the kind of clients he wants to work with. Learn how he doubled his rates and increased his business at the same time in this candid interview.
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(length 12:26 minutes)
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Weekly Marketing Success Podcast:
"Interview with Barbara Coon, Cranial Sacral Therapist”
My first question was "What the heck is cranial sacral therapy?!"
Find out (it's not nearly as scary as it sounds!) and learn about
the unconventional methods Barbara is using to build her business.
It's free, easy and Barbara has been amazed by how well it is
working!
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(length 16:59 minutes)
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Weekly Marketing Success Podcast:
"Interview with Mal Karman, Author”
Hate marketing? It's not Mal's favorite thing. But he's not
letting that stop him. Find out how he's getting expert
marketing help and great results on a shoestring budget.
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(length 16:39 minutes)
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Weekly Marketing Success Podcast:
"Interview with Michael Levy, Point of Life”
This very successful entrepreneur shares his 5 secrets
for creating success and enjoying that success. It's
great, practical advice that often gets lost in the
struggle to building businesses and making money.
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(length 18:04 minutes)
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Weekly Marketing Success Podcast:
"Interview with Lorrie Morgan-Ferrero of Red Hot Copy”
Lorrie Morgan-Ferrero has done a wonderful job of creating a memorable brand for her business, Red Hot Copy. From her red hair to her signature red cowboy hats and boots, Lorrie makes sure you remember the name of her business. But it wasn't always that way. Lorrie has only been writing copy since 1999. And she admits she struggled getting her business off the ground. In this candid interview, Lorrie shares what she did to turn that struggle into success. Success that now allows her to work with such powerhouse's as Mark Victor Hansen and Les Brown.
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(length 19:54 minutes)
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Weekly Marketing Success Podcast:
"Interview with Rich Sloan of StartUpNation”
Rich Sloan (he's the one on the right), and his brother Jeff, are what you might call "serial entrepreneurs." They are the founders of StartUpNation, a company that supports entrepreneurs with both information and inspiration through a variety of media outlets including a website, a book, a syndicated radio show and live events. Jeff and Rich teach small business owners strategies that work in the real-world, based on their own experience starting a number of successful businesses. They've done everything from buying and selling HUD homes as teenagers, to inventing the Battery Buddy, to breeding Arabian horses and operating a venture capital firm. Proving one thing ... that if you have a system for building a successful business, you can replicate it in any industry.
I caught up with Rich right after StartUpNation was featured on the cover of the "Costco Connection" Magazine and he shared some tips for marketing on a shoestring budget and for creating and sustaining a successful small business. Oh yeah ... he also said something about finding an oak tree (great advice, just listen to find out what the heck he's talking about!)
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(length 25:00 minutes)
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Weekly Marketing Success Podcast:
"Interview with Mark Romero of MarkRomeroMusic.com and EnlightenedSuccess.com
Mark built a successful business, starting in his garage and growing it to $15 million in sales in just 5 years. And then he walked away from it. Why? Something was missing. So Mark sold his shares and decided to pursue his dream of music and speaking. Mark plays the guitar beautifully. But his music is more than just something nice to listen to. Mark is one of only 3 known musicians in the world whose music has been scientifically proven to improve health, energy and wellness. Listen as Mark shares the biggest challenges he's faced in growing his music and speaking business. Find out about something he calls "the Big Ear" and the important role it plays in our success. And learn his secret for creating quantum breakthroughs in your business and in your life.
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(length 25:19 minutes)
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Weekly Marketing Success Podcast:
"Interview with Joan Stewart, The Publicity Hound"
Is free publicity a small business marketing tool you can use to grow your business? Especially if you don't have any experience in public relations? According to Joan Stewart, The Publicity Hound, it is, and she has tons of great advice to help you do it right. Listen as she shares some of the reasons many people are afraid to try public relations on their own, and find out if those fears are warranted. She also shares how PR has changed in the last 5 years, the one thing she's done to build a successful, money-making online business, and a virtual treasure trove of free resources to help you get started using free publicity to build your business. Her free e-course, "89 Ways to Write Powerful Press Releases is full of great tips and you can register for it here.
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(length 19:53 minutes)
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Weekly Marketing Success Podcast:
"Interview with Sheri McConnell, National Association of Women Writers, and the Association of Web Entrepreneurs”
Sheri teaches women writers and web entrepreneurs how to leverage their knowledge into information products and services that make them more money. And, she's done the very same thing for herself. She's the founder of the National Association of Women Writers, and she also recently launched the Association of Web Entrepreneurs. As a working mom, Sheri talks honestly about the challenges she's faced building her two businesses, working out of her home, with four children under the age of 11.
Find out how she has overcome these challenges and created a business that's flexible and provides her with a passive income stream, while still allowing her time to spend with her family. Sheri also shares her secret for building a successful online business and tips for creating a business that is sustainable and not a "flash in the pan."
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(length 20:13 minutes)
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Weekly Marketing Success Podcast:
"Interview with Jared Bauman, Bauman Photography”
Jared Bauman is a mere 23 years old and has already built himself a very successful wedding photography business. He currently shoots 70-80 weddings a year - that's a lot! And he's no run-of-the-mill wedding photographer - his work has its own signature style. How did this young kid turn his part-time passion into a full-time thriving business? He'll be the first one to tell you it wasn't by using what he learned in business school! Find out just how he did it in this inspiring interview.
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(length 20:14 minutes)
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Weekly Marketing Success Podcast:
"Interview with Wayne Kelly, The Radio Guy”
As a successful Top 40 radio morning show DJ in Canada, Wayne Kelly's job is to keep his listeners tuned in. So you better believe he knows what they like and what they don't like. And he's turned that knowledge into his own business called On Air Publicity. You see Wayne helps people like you and me get on the radio. In this information-packed interview, Wayne shares real life stories about his best interview guests and his worst.
Find out how you can get on the radio, for free, and get invited back over and over and over again. And, even more important, find out the quickest way to get your radio interviews cut short so you can avoid making this big mistake yourself. Plus, learn what hurdle Wayne had to overcome to make On Air Publicity a success.
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(length 22:10 minutes)
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Weekly Marketing Success Podcast:
"Interview with Dallas Woodburn, Author and Founder of Write On!”
Dallas Woodburn is an accomplished writer who has published two books, been published in numerous publications including Family Circle Magazine and the Los Angeles Times, and is founder of a non-profit organization called Write On!”
You may be thinking what's so special about that. Well, she's only 19 years old and she's still in college! Dallas successfully published and marketed her first book when she was in the 5th grade. That book received a glowing review in the Los Angeles Times, thanks not only to Dallas' writing skills, but also to her marketing skills ... at 10 years old!
Dallas shares her secrets for marketing herself, her books, her writing and her non-profit organization, through which she has collected and distributed over 7000 books to underpriviledged children. So if you've been thinking you're too old, too young, or "too" anything, you'll think again after listening to this inspiring interview!
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(length 18:05 minutes)
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Weekly Marketing Success Podcast:
"Interview with Biba Pedron, of Biba 4 Network”
Biba Pedron is a master when it comes to networking and connecting people. So much so that her friends and business associates have nicknamed her "The Connection Queen," a name she's learning to love. Listen as Biba shares (in her wonderful French accent!) the biggest mistake most people make when it comes to networking. You'll also hear about MY most embarrassing networking moment - okay I can laugh about it NOW!
Biba also shares the ONE thing you absolutely need if you want to network effectively, what you need to know BEFORE you attend any networking event, and 5 steps for using networking to effectively build your business.
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(length 21:17 minutes)
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Weekly Marketing Success Podcast:
"Interview with Christopher Knight, of EzineArticles.com”
Christopher Knight is the publisher of the wildly popular EzineArticles.com, a community of over 35,000 expert authors (I'm one of them!) who have written over 250,000+ quality articles that receive traffic from over 4 million monthly visitors to the site. Chris explains how you can use Article Marketing to generate massive traffic to your website at absolutely no cost, how to get started if you're new to Article Marketing and tips you can use to determine where to post your articles for maximum impact.
Chris also shared details on his latest product, Article Production Strategies, the tutorial he's created to help you get started using Article Marketing. You can learn more about it here.
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(length 25:31 minutes)
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Weekly Marketing Success Podcast:
"Interview with Internet Marketing Expert, Tom Antion, of GreatInternetMarketing.com”
Tom Antion is famous for his "Butt Camps" where he teaches small business owners how to make money on the Internet while sitting on their butts. Okay, it's pretty obvious this guy likes to have fun and doesn't take himself too seriously. But don't be fooled. Tom has been making money online for over 10 years. This guy knows how to play what he calls "the web game."
In this content-packed interview, Tom shares why so many people never make any money with their websites, what you must do BEFORE you even think about putting up a website, the mistakes most people make when marketing online, along with a surprise marketing technique Tom says anyone can use to get started online without investing any money.
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(length 24:36 minutes)
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Weekly Marketing Success Podcast:
"Interview with Color Expert, Susan Stucki of Technohue
On today's Marketing Success Podcast we're talking about a topic you may not immediately think is related to the success of your business. That topic is color. But knowing what colors look good on you is about more than just looking good. According to Susan, it could mean the difference between mediocrity and success in your business.
Susan explains that as much as we'd all like to believe that we listened to our parents when they told us "don't judge a book by its cover," research shows we actually have less than 10 seconds to make a good impression. In less than 10 seconds our prospects and potential business partners judge whether we seem credible and trustworthy and if they want to do business with us. And, we do the same to them.
Susan explains the role color plays in our image and how if we're not careful we could actually be detracting clients instead of attracting them. She also believes WE are our most important marketing tool so the image we portray is critical if we want our business to succeed. And, she shares how her business, Technohue, can scientifically analyze your color in just a few seconds.
And, you can access one of the free articles Susan talks about in the interview here.
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(length 25:59 minutes)
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Weekly Marketing Success Podcast:
"Interview with Brian Tremblay of Brian Tremblay Photography
Brian is the second photographer I've interviewed. And, he is another great example of a small business owner "doing it right." Brian's business and his marketing are both very focused and simple. The key is he is consistent. He knows how important it is to the success his business to create "top of mind awareness" and he shares some creative ways for achieving it.
Brian recognized early in his business (he's been at it for 13 years) that he had a choice to make. He knew he'd either have to justify his price or apologize for his quality. He chose to be paid for the value he provides, which means a little extra education is involved in the marketing and sales process. Learn the smart marketing techniques he's using to do this along with the 4 steps he recommends for success.
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(length 23:22 minutes)
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Weekly Marketing Success Podcast:
"Interview with Eric Lofholm of Eric Lofholm International
Mentors Magazine called Eric Lofholm a "World Class Sales Training Guru." Ah, sales. Something most of us probably wish we didn't have to do. But do it we must if we want our business to succeed. Eric's approach to sales might surprise you. It's about as far away from the stereotypical used car salesman persona as you can get.
Eric shares why he thinks most people are uncomfortable when it comes to sales, the biggest mistake most of us make when selling our products and services and what we can do to not only become more effective at selling, but how we can sell and be totally comfortable doing so.
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(length 22:54 minutes)
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Weekly Marketing Success Podcast:
"Benjamin Williams of ProvidingInterviews.com Interviews 10stepmarketing Founder, Debbie LaChusa"
Today's Marketing Success Podcast is a little bit different. Instead of me interviewing a successful small business owner or marketing expert, I'm the one being interviewed! Benjamin Williams of ProvidingInterviews.com recently interviewed me about 10stepmarketing and about success. And he was a diligent interviewer, rattling through more than 20 questions in under 15 minutes! We talked about marketing and how I ended up in this business, my $3000 mistake, why some people are successful and others aren't, and a whole lot more.
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(length 14:53 minutes)
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Weekly Marketing Success Podcast: "Andrea Glass of Writers Way"
Here's your chance to eavesdrop on one of my Private Coaching Calls. Listen in as I talk with 10stepmarketing Client, Andrea Glass.
Andrea admits she has struggled with marketing her writing business. In fact she's working like a maniac and barely making ends meet. She's tried networking (a ton of networking!), and writing articles and press releases, but still isn't generating the clients she needs to support her business.
In Park 1 of this interview, listen as Andrea shares her frustrations and we talk about some simple ways she can improve her marketing success in the future.
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(length 23:15 minutes)
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Weekly Marketing Success Podcast: "Andrea Glass of Writers Way"
Here's the conclusion of my Private Coaching Call with 10stepmarketing Client, Andrea Glass.
Listen as Andrea and I continue talking about ways she can market more effectively to grow her writing business into a company that supports her, instead of draining all her energy and enthusiasm. Learn how you can market effectively online without spending a fortune, and how to know what to change when your marketing is not working.
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(length 9:34 minutes)
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Weekly Marketing Success Podcast: "Is Your Website A Lead Generator, Or Simply An Online Brochure?"
A website can be a powerful lead generation tool or it can simply be an online brochure for your business - nice to look at, but not very effective at generating clients. Listen as I walk you through a quick, 10 question evaluation of your website home page. And, learn what steps you can take to turn your website into a powerful lead generator for your business.
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(length 7:16 minutes)
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Weekly Marketing Success Podcast: "Alexandria Brown, The Ezine Queen"
Listen to this fun, engaging, candid interview with Ali Brown. We talked about how The Ezine Queen got her start. She gave me her answer to the question, "Is Email Marketing Dead?" And, she shared ... tips for growing a quality list, what to do if you're worried that sharing free information will hurt your sales, the #1 thing she's done to successfully market her business AND the first step to take if you want to start publishing an ezine.
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(length 25:06 minutes)
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Weekly Marketing Success Podcast: "Marketing With A Cause ... An MMmm-Good Story"
I'm sharing a story in this week's podcast ... ripped from the headlines as they say!
It's a story about marketing with a cause. Something that happened right in my own neighborhood. Brought to you by a small local business. A business I'm sure also has a small marketing budget. But they ran with a simple idea, combined it with some goodwill and they sold me, along with a bunch of other people.
Listen to see how you can apply their smart thinking to your business.
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(length 6:20 minutes)
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Weekly Marketing Success Podcast: "Is Branding Important for Solo-Professionals and Small Business Owners?"
You've probably heard the term "branding." It gets thrown around a lot these days. In fact when I typed the word "branding" into Google there were nearly 70,000,000 search results!
It's a popular topic! But is it just for big businesses like Coca-Cola, Microsoft and Nike? Do solo-professionals and small business owners need to worry about branding?
Listen as I answer this question and share a short branding quiz you can take to determine if your business is a brand.
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(length 8:51 minutes)
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